How much has Lori made from Shark Tank
Lori Greiner
$9,542,500 invested on air
| deal activity | 61 deals across 78 episodes of Shark Tank |
| rate of investment | 20% of the 311 pitches heard in 78 episodes received an investment |
| largest deal | $600,000 invested in RuffleButts and RuggedButts for 9% of the business in season 5 episode 5 |
| investment size | $156,434 average / $100,000 median |
| equity stake taken | 19% average / 17% median |
| deal valuation | $1,335,914 average / $645,833 median |
| discount | 41% below median asking valuation of $1,100,000 |
| group deals | 27 of 61 deals (44% of total) have been in partnership with another shark, most frequently with Mark Cuban (11 deals) . |
| non-standard deals | 17 of the deals (28% of total) involved additional terms beyond cash-for-equity (e.g., royalties, contingencies, lines of credit). |
Browse Lori Greiner's investments by their place of business, or keep scrolling to see the full list after the jump.
Shark Tank investment track record
| name | dollars invested | stake acquired | partners |
| RuffleButts and RuggedButts | $600,000 | 9% | |
| biaggi | $500,000 | 33% | |
| Angellift | $500,000 | 15% | |
| Better Life | $400,000 | 17% | |
| ZinePak | $362,500 | 9% | RH |
| Squatty Potty | $350,000 | 10% | |
| Urbio | $300,000 | 15% | |
| xCraft | $300,000 | 5% | RHKODJMC |
| Drop Stop | $300,000 | 20% | |
| Phone Soap | $300,000 | 10% | |
| Bantam Bagels | $275,000 | 25% | |
| Roominate | $250,000 | 3% | MC |
| Cycloramic | $250,000 | 7% | MC |
| Table 87 Coal Oven Pizza | $250,000 | 18% | |
| The Game Face Company | $225,000 | 17% | MC |
| Bambooee | $200,000 | 10% | |
| Cordaroy's | $200,000 | 58% | |
| Marz Sprays | $200,000 | 25% | |
| Scrub Daddy | $200,000 | 20% | |
| Wine Balloon | $200,000 | 50% | MC |
| Windcatcher Technology | $200,000 | 5% | |
| Earth Log | $160,000 | 35% | |
| Reviver | $150,000 | 15% | |
| ReadeREST | $150,000 | 65% | |
| STEM Center USA | $150,000 | 20% | |
| Heidi Ho | $125,000 | 30% | |
| Invisiplug | $125,000 | 10% | |
| Breathometer | $125,000 | 4% | RHKODJMC |
| FiberFix | $120,000 | 12% | |
| PullyPalz | $100,000 | 28% | |
| The Beebo | $100,000 | 15% | AK |
| SignalVault | $100,000 | 13% | RH |
| M3 Girl Designs | $100,000 | 10% | RHMC |
| Combat Flip Flops | $100,000 | 10% | DJMC |
| The Paint Brush Cover | $100,000 | 20% | |
| Mee-Ma's Louisiana Gumbo Brick | $100,000 | 25% | KO |
| PlateTopper | $90,000 | 8% | |
| Locker Bones | $87,500 | 25% | RH |
| Show No | $75,000 | 25% | |
| FunBites | $75,000 | 25% | |
| Back 9 Dips | $75,000 | 13% | RH |
| Kane & Couture | $75,000 | 20% | DJ |
| Stella Valle | $75,000 | 17% | MC |
| Mensch on a Bench | $75,000 | 7% | RH |
| Cool Wazoo | $65,000 | 25% | |
| Funtime Express | $62,500 | 10% | KO |
| SwimZip | $60,000 | 20% | |
| PurseCase | $55,000 | 15% | |
| BZBox | $50,000 | 40% | |
| Nail Pak | $50,000 | 40% | |
| Monkey Mat | $50,000 | 17% | MC |
| Kitchen Safe | $50,000 | 10% | NW |
| The Cookie Dough Cafe | $50,000 | 15% | ST |
| Bag Bowl | $40,000 | 33% | |
| HangEase | $40,000 | 15% | MC |
| Coffee Joulies | $37,500 | 0% | RHKODJ |
| Hold Your Haunches | $37,500 | 20% | BC |
| Screen Mend | $30,000 | 50% | |
| O'Dang Hummus | $25,000 | 10% | RH |
| Paparazzi Proposals | $25,000 | 17% | KO |
| Scholly | $20,000 | 7% | DJ |
How Much Has Shark Tank's Lori Greiner Made From Scrub Daddy?
Even if she didn't predict that Scrub Daddy would become one of the most successful products on "Shark Tank," it's safe to assume that Lori Greiner knew she had a winner on her hands. Since joining "Shark Tank"in Season 3, Lori Greiner has been renowned for knowing right away if a business is a "hero" or a "zero." And given her background as an avid inventor with over 100 patents under her belt, it's hard to doubt her expertise.
Picking what will make a worthwhile investment isn't especially complex for Greiner. In an interview with"The Ellen Show," Greiner shared the select qualities she seeks when judging a company's merits. "I have a gut feeling if it's gonna sell really fast, but then I have four things I look for," she commented. "I look for, is it something people need and want? Is it something that could be made at an affordable price? Does it have a broad, mass audience? ... the broader the better. And does it solve a problem? If it does those four things, and the gut goes off, then I watch the person 'cause if it's not a good partner, I'm not gonna do it."
That gut feeling has served Greiner well in 2020, it was revealed that her many successful "Shark Tank" ventures, such as Scrub Daddy, Squatty Potty, Bantam Bagels, and Simply Fit Board, had brought in a total of $1 billion in retail sales. Even if she's not the richest shark, Greiner, with an estimated net worth of $150 million, has skills in making a business soar that are second to none.
Season 4 of "Shark Tank" would see the introduction of one of the hit show's biggest brands with Scrub Daddy. Created by entrepreneur Aaron Krause, the seemingly simple smiley-faced sponge blew the show's panel of celebrity investors away with its exceptional cleaning abilities, cutting through tough grease using only water. A frenzy broke out among the sharks for a piece of the pie, ending with famed investor and QVC queen Lori Greiner putting in $200,000 for a 20% equity stake.
On a "Shark Tank" Season 14 update segment, viewers got to see just how big things had gotten for the company. Since first appearing on the show a decade prior, Scrub Daddy brought in $670 million in sales with 160 products available in 257,000 retailers. Later estimates have even placed Scrub Daddy's lifetime sales to be at $926 million. To say Greiner's investment has paid off would be an understatement. If her equity stake is still at 20%, with the business having an estimated net worth of $250 to $300 million, Greiner has now made between $50 and $60 million on Scrub Daddy.
Read more: Everyday Things You Didn't Know Got Their Start On Shark Tank
Greiner Looks For Four Things When Judging A Business
Even if she didn't predict that Scrub Daddy would become one of the most successful products on "Shark Tank," it's safe to assume that Lori Greiner knew she had a winner on her hands. Since joining "Shark Tank"in Season 3, Lori Greiner has been renowned for knowing right away if a business is a "hero" or a "zero." And given her background as an avid inventor with over 100 patents under her belt, it's hard to doubt her expertise.
Picking what will make a worthwhile investment isn't especially complex for Greiner. In an interview with"The Ellen Show," Greiner shared the select qualities she seeks when judging a company's merits. "I have a gut feeling if it's gonna sell really fast, but then I have four things I look for," she commented. "I look for, is it something people need and want? Is it something that could be made at an affordable price? Does it have a broad, mass audience? ... the broader the better. And does it solve a problem? If it does those four things, and the gut goes off, then I watch the person 'cause if it's not a good partner, I'm not gonna do it."
That gut feeling has served Greiner well --in 2020, it was revealed that her many successful "Shark Tank" ventures, such as Scrub Daddy, Squatty Potty, Bantam Bagels, and Simply Fit Board, had brought in a total of $1 billion in retail sales. Even if she's not the richest shark, Greiner, with an estimated net worth of $150 million, has skills in making a business soar that are second to none.
Read the original article on Looper.
TheThings
For more than a decade, Shark Tank has been a huge hit for ABC because it has such a loyal legion of fans. A big portion of the reason why many fans invest in Shark Tank is they naturally want to learn all the most interesting facts about the show.
Given that the sharks are presented as major business leaders, viewers are instantly left with questions like which one of them is the richest. On top of that, each time the show features a compelling pitch, it makes sense for viewers to research what has happened to the company since.
Of course, some Shark Tank deals are better than others, and it has always been said that Scrub Daddy became a huge hit after appearing on the show. For that reason, many fans have been left wondering how much money Lori Greiner has made from her Scrub Daddy investment.
How Much Money As Lori Greiner Made From Scrub Daddy?
When most people think about what it takes to launch a successful business, they envision creating a revolutionary product that changes the world. While coming up with a product like that obviously can be incredibly financially rewarding, many people would likely be surprised by the reality of the business world.
In many cases, the companies that make a lot of money aren't reinventing the world. Instead, they simply improve an already popular product. As the famous saying goes, "Build a better mousetrap, and the world will beat a path to your door".
During a 2012 episode of Shark Tank, Aaron Krause introduced Shark Tank viewers to his better version of the traditional sponge which he called the Scrub Daddy. The biggest thing that makes the Scrub Daddy special is that it changes texture depending on the temperature of the fluid it is in. As a result, the Scrub Daddy is better at cleaning a wider array of messes.
When Krause pitched Scrub Daddy to the sharks, Lori Greiner, Daymond John, and Kevin O'Leary all were interested in making a deal. However, in the end, it was Greiner who got a deal done after paying $200,000 for 20% of Scrub Daddy after telling Krause she would make him a "millionaire within a year".
Related: How Coffee Meets Bagel Creators Blew Up After Appearing On Shark Tank
After the Scrub Daddy segment aired on Shark Tank, it didn't take long for the product to become a huge hit. The following day, Greiner sold 42,000 sponges to QVC viewers in just seven minutes.
On top of their QVC success, Greiner and Krause did an amazing job getting Scrub Daddy products into a slew of retail stores. As a result of that and the company's online presence, lots of people who'd never seen Shark Tank before wound up purchasing Scrub Daddy products.
Thanks to the company's multi-prong approach to driving sales, a staggering amount of Scrub Daddy products have been sold since Greiner made her deal.
According to Yahoo! Finance, more than 10 million units had been sold as of July 2022. More recently, it has been reported by a less credible source that Scrub Daddy has produced more than $209 million in revenue as of 2023.
Since a less credible website reported that figure, it makes to take it with a grain of salt. That said, given how many Scrub Daddy units Yahoo! Finance reported had been sold, it is very easy to believe that the company has at least brought in close to $209 million in revenue.
Related: ABC Wanted No Part Of This Celeb On 'Shark Tank'
Since Scrub Daddy is a privately held company, there is no way to know exactly what it costs to produce its products. However, when Krause first appeared on Shark Tank, he explained that he had nearly two decades of experience in running a manufacturing plant. As a result, Krause stated he knew "exactly what [he needed] to do to make [the manufacturing process] efficient".
Between Greiner and Krause's experience, there is every reason to believe that they have perfected the process to manufacture Scrub Daddy products as cheaply as they can. That said, there is another element to consider.
To maximize Scrub Daddy's retail store sales, making sure the company's products are located in a prominent place in-store is imperative. What many people don't realize is that retail companies actually charge manufacturers to locate their products in a prominent location in-store. In all likelihood, the Scrub Daddy company has paid those kinds of fees.
Between all the factors that dictate how profitable Scrub Daddy is as a company, outsiders can't know how much money Greiner has made from her investment. However, considering Scrub Daddy's reported sales figures and the fact that Greiner bought 20% of the company, there is no doubt that she made many millions from her investment.
What Are Lori Greiner's Most Profitable Shark Tank Investments?
Looking back on the deal that Lori Greiner made to invest in Scrub Daddy, it is amazing how rewarding in became for her. However, considering how many Shark Tank deals Greiner has made over the years, it is fascinating to look at if she has been hugely successful with any of her other investments.
After several seasons of Shark Tank, the show has welcomed several guest sharks into the tank which means Greiner has more people to compete with. Despite how many sharks there are competing for the best deals, it turns out the Greiner has an amazing track record of making stellar investments.
One of Greiner's most notable deals was the one she brokered with the lab testing company Everlywell. According to Everlywell's mission statement, the company works to bring lab testing to people around the country. After Greiner got a 5% ownership in Everlywell, the company was valued at $2.9 billion in 2021.
Related: The 10 Best Selling Products That Appeared On Shark Tank
Another fantastic Shark Tank deal that Greiner made was with Simply Fit Boards which she acquired 18% of for $125,000. After Greiner's deal went through, she used her connections to get Simply Fit Boards on QVC where its products sold out in only six minutes. Following that success, Simply Fit Boards went to bring in over $200 million in revenue.
Greiner also made an amazing deal with the people behind Bantam Bagels. After Greiner negotiated, she made a deal to invest $275,000 for 25% of the company. The company wound up garnering a lot of fans and it was sold in 2018 for $34 million which resulted in Greiner cashing in.
